Madison Who’s Who - Tools for Business Networking

While there really is no excuse at all for attending a networking event without business cards, people do it all the time. If you want to achieve effective global networking, business cards are an important tool. Excuses range from forgetfulness to new jobs and having left them in the car in the parking lot. If you tell people you forgot your cards, many will assume you are as lax in your business habits and you might lose opportunities. Even if you don’t have your new cards yet, you can easily produce a temporary supply on your computer. When you give them to people you can mention that they are temporary and offer to send them your new one when you have it. That, of course, is a built-in reason to contact people again! A business card is an essential networking tool. Make sure you have a supply with you at all times. I’ve had people contact me about jobs from a business card I handed out more than a year ago. You’ll never know when someone will need your services, or have an opportunity for you, but one thing is certain. If they don’t have your business card…they won’t be calling.

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