Howard Nestler - ‘back-to-school’ myth for executives

Howard Nestler draws attention to the ‘back-to-school’ myth for executives in a speech to professional marketers today in New York

Howard Nestler, CEO of Executive Options, focused attention on the ‘back-to-school’ myth for executives in a job search mode today in a speech given from New York City to a group of professional marketers scattered around the nation.

“It is a popularly held notion that an executive looking for his or her next corporate engagement can take the summer months off and address the next employment possibilities come September in the manner of children going back to school,” says Howard Nestler. “While it may be true that people will want to go to work at that time, the time to ensure that occurring is in June or July, not September.”

Howard Nestler emphasizes that, though marketing can bring offers to a qualified executive faster than a conventional job search, it is still important to plan for the interval between cause and effect; the time between the distribution of an executive’s campaign and the appearance of offers of employment.

“Since marketing an intellect, rather than a description of one’s last job, elicits offers from a wider horizon of companies and even sectors, it is important for the executive to allow time for due consideration of these offers,” Howard Nestler explains. “It may be time for that man or woman to move into a field of endeavor they hadn’t previously considered.”

Howar Nestler says, “At a certain level, an executive’s skills and abilities can serve as passports into almost any sector that they find interesting.”

Avoiding the ‘back-to-school’ mindset does not mean foregoing a vacation. “A professional marketer is a team member working for an executive; even one who is on vacation.”

To find out more about Howard Nestler go to www.nestlerhoward.com

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