Madison Who’s Who - marketing traps

Madison’s Who’s Who believes that one of the key objectives that should drive your marketing is conveying the benefits of your product or services. Before any business or consumer considers moving forward with your company, benefits must be communicated to them properly. One way to do this is to put yourself in the shoes of your potential customer. Are the benefits clearly laid out? If not, go back and adjust your marketing plan.
Don’t be a follower:
One of the biggest marketing traps to fall into is following your competitors. If your advertising campaign is based only on what your competitors are doing, Madison’s Who’s Who advises against this. Just because your rival company places an ad somewhere does not mean they are producing results. Companies will try to tell you otherwise. This is all part of the trickery use by people selling ad space. They try to lure you in by letting you know what your competition is doing, using your competitors as bait. Madison’s Who’s Who says “don’t bite”. Your competition often doesn’t know the proper way to advertise. Listen to your marketing agency and steer in the right direction, rather than following your competition down the road of failure.

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