CashCall -consumer lending compan

CashCall, Inc. is a consumer lending company that is revolutionizing the lending industry with its fully automated online lending program. Its state-of-the-art technology allows CashCall to wire loan proceeds directly into a customer’s bank account within hours of applying for a loan. Established in July 2003, CashCall is based in Fountain Valley, Calif. The privately held company offers loans to consumers in more than 46 states and its loan portfolio consists of approximately 119,000 loans for $435 million.With CashCall it is now possible to borrow thousands of dollars for any purpose-in as little as thirty minutes-via the internet. CashCall, a new online lending institution, makes it easy to apply for unsecured personal loans up to $10,000 and have the funds directly deposited into a checking account, in most cases, in under an hour.

In developing and launching CashCall, the executive team sought out a technology partner with superior experience in system engineering, application integration, process automation, and business consulting to build a revolutionary solution for online lending. “The people at Cogility Software earned my trust quickly by showing me how their solutions would work together smoothly without a lot of on-going, complicated application development,” commented Paul Reddam, Founder and CEO of CashCall. Paul Reddam was willing to invest on a next-generation application integration solution that connects applications, databases and workflows, while at the same time reducing maintenance and support costs as loan volumes improve.

To maximize use of available intelligence and discover even more advanced methods of underwriting, finding, and servicing a loan, CashCall needed an integration strategy poised to accommodate future changes and enhancements. “To keep ahead of the competition and grow as fast as consumer lets us, means eliminating the custom, one-off solutions we become, accustomed to in years past,” stated Paul Reddam.

More information about CashCall can be found at www.cashcall.com./

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